Concerns surrounding sustainability and quality means that many consumers are moving away from developing numerous clothing collections a year and investing in longer lasting clothing, reveals new research by the Fashion Retail Academy.

Slow Fashion

The term “slow fashion” was initially coined in 2007 by, author and design activist, Kate Fletcher. Slow fashion is the opposite of fast fashion where ethical brands create high quality and sustainable items that encourage a capsule wardrobe lifestyle.

woman in brown dress standing while holding a bouquet

Ways to reduce your material footprint

  1. Spend some time to think about the origins of the clothing sold on the high street.

2. Aim to own a lesser amount of high quality apparel over large quantities of fast fashion products.

3. Consider putting together a capsule wardrobe the next time you desire a closet makeover.

4. Give DIY a go and patch up clothes to help tackle textile waste.

5. In the months you hope to spend less, revive pre-loved clothing and think about donating pieces you no longer wear.

By Yames & Co

Sustainable Fashion Blog

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